We're all used to capturing video on our phones, digital cameras or IPods and sharing them with friends and family on Facebook, Twitter or via email.

Video has become ubiquitous and as a communication tool it is still one of the most effective for getting clear, concise and consistent messages to the masses. It's no surprise then that businesses are starting to develop their own video and editing skills in order to capture interviews, presentations, or direct-to- camera messages for their intranets, presentations and training programmes.

However, recording a message from the CEO requires a different skill set from capturing a fun moment with friends or family. Recording interviews or presentations or direct-to-camera messages isn’t that difficult once you understand the basic principles of video and editing.

Our one-day course is designed specifically for those working in training, HR, and communications who have, or will soon have, responsibility for creating in-house video messages. Our aim is to demystify video production, explain the basics of capturing good quality sound and vision and explain the differences between the numerous digital and physical formats.

Who is the course for?

The course has been designed specifically for people who want to improve their video production skills. Typically attendees are working in departments such as; HR, training, internal communication, corporate affairs, intranet services, facilities and health & safety. It’s also a great team-building day for whole departments.

What the course covers

The course is designed to help people produce professional-looking video using off-the-shelf technology. A large part of video production is technical knowledge and following the right process; where to set-up, how to frame a shot, how to conduct an interview etc. If we can improve your technical competencies, the quality of your videos will improve and therefore they will be more effective.

Attendees have also found it very useful for commissioning professional production companies and being able to make a more informed choice about suppliers.

During the day you will learn:

  • The use of video as a means of communication
  • The production process
  • Planning and preparation
  • The importance of good pictures & sound
  • Shooting an interview
  • Interview techniques & coaching
  • Interview, vox pop, ptc – the difference and benefits of each
  • Final formats and distribution
  • How to brief an external production company
  • Additional insights into good video practice

What to know more? Give us a call or drop us an email.