How does your business recognise outstanding achievement? Well this is how Esri UK do it.
This story follows the journey of a medal from design, through to completion, interweaving comments from staff, customers and the team involved in the medal itself.
This video mixes user generated video (shot on a GoPro) and professionally shot pieces to camera and cutaways to help create a warm, rich background to the story.
It was used initially at the annual company event to 'launch' the award, giving a sense of positioning to the medal itself.